Gundam Ichiban Kuji 7-11 Goods

I've come to enjoy walking into 7-11's and seeing the latest Ichiban Kuji - which translates to "Number One Lottery" - goods. They seem to cycle through once every month or two.

This time around, Gundam is the theme...with a twist. Instead of just the standard statuettes, towels, and placemats, these goods have a practical, home goods bent. It's like Gundam Day at Home Depot.

As a reminder, the way these work is you pick up a ticket from the display and bring it to the register. You pay the amount (usually in the 300-600 yen range) and choose a card randomly. The letter on the card corresponds to the type of good you can claim. A is the top prize. There is, I believe, just one of these per store. The next tier is B, and then C, and so on.

After the jump, let's have a look at the prizes:

Gundam Razors

I love me a good branding campaign, even when I'm not interested in the property or the product. You can still enjoy a well done POP, clever packaging and design work, and sometimes even giveaways. The X Fit x Gundam razors have all that.

I spotted the display at this Yamada pharmacy. It's located right next to the JR Akihabara staition.

Fantastic placement (right at the entrance) for the POP. Makes sense, since you probably have thousands of anime fans walking by every day.

 More after the jump:

Gundam 35th Anniversary 7-11 Promotion

For decades, Japanese convenience stores have been big players in the kidoverse. They've been the home of exclusive toys and packaging variants, countless shokugan releases for candy, chocolate, and other snacks and drinks, as well as seasonal and anniversary promotions.

7-11 has an ongoing Gundam 35th Anniversary promotion There are toys, a super cool spoon + bowl set, and other Gundammy goods.

From what I can gather, it's pretty straightforward. You take one of these tickets to the register, pay 620 yen, and randomly get one of the things on display, based on the letter you pull. At least that's the way they've handled these types of promotion before.

Here are some of the potential prizes:

 More after the jump:

Gundam 3D Arcade Fighting Game

Video I shot at an arcade in Tokyo.

Pepsi Gundam Front Campaign

Say what you will about the taste of their products, Pepsi sure has a good marketing record. I remember a few years ago around the time of Celebration Japan, they released mini Star Wars Bearbricks with bottles of Pepsi Next. That was awesome, but...well, you don't soon forget the taste of Pepsi Next.

Anyway, the other day at a convenience store, I spotted some regular Pepsi cans with Gundam designs and a big "Gundam Front" logo. The printing and designs were excellent, so I assembled as many different ones as I could and snapped some shots:

More after the jump: