Star Wars The Force Awakens DVD Release Build-up in Japan

Japan is one of those countries where physical media is still strong. There are lots of DVD rental shops, stores, and even pop-up shops, like the above photo. But it feels like it's been a long time since there has been a film event of note.

Star Wars Episode VII provided lots of buzz last year, with tons of branding tie-ins and a healthy build-up leading to the theatrical release. Now that the DVD release has been nicely timed for Star Wars Day, 5/4 (May the Forth be with you!) we're seeing a lot of posters and displays promoting the day.

This decked out display is in front of a shop that sells DVDs and CDs. They got their craft on with this one..

Past movies on disc.

Finn is bemoaning the fact that The Force Awakens DVD can't be bought anywhere yet.

DVD case mockup

Cool BB-8 promo giveaway.

Here's a poster display at Tsutaya, a very large DVD rental chain.

In front of the shop, Star Wars gets top billing.

One point worth noting is even after 20 years of deflation it is still very expensive (1800 yen) to see a movie at a theater. This could be a key reason why so many rental shops are still in business.