In Japan, there's a long tradition of selling branded candy, snacks, and other goodies. That might be a pack of gum with Ultraman images, potato chips with Doraemon packaging, and so on. Sometimes just the package is branded, and other times there's a card, sticker, or toy inside. These "candy premiums" (aka shokugan) from companies like Glico, Meiji, and Morinaga go back many decades, making for a cool area of collecting.
The tradition continues at convenience stores, supermarkets, drug stores, and tons of other outlets. Here are images I snapped at a Tokyo supermarket.
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| The marketers have been hitting it hard with Kamen Rider Drive, the 25th (!!) installment in the legendary series. Interestingly, the top left of the box says "Sofubi hero." I believe this is a straight up mini toy, which you'll also see sold in supermarkets. |
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| You can see the other figures in the series pictured. |
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| Chococlate peanut snacks. Interestingly, this is completely Bandai branded. In the past, it was more common for companies like Bandai to pair up with snack makers. Looks like with this KR shokugan, they've driven past the competition by knocking out the middle man. |
More after the jump:
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