|Pocky macha + chocolate flavor|
"Pocky" is a weird enough name, but recently Glico has topped it with a campaign of new titles for its beloved snack line. The names take all or part of an English or Japanese word and add "cky" (or "cy") to Pockify it.
At first glance, some of them don't make a lot of sense, but there are subtitles explaining what Glico is getting at. Some names are straightforward. Others offer insights into Japanese culture. Let's have a look:
|Simple and old timey. Thanky for being a friend!|
|Just like it looks, this one is for Pops.|
|Now we start veering into a Japanese-English hybrid world."Tomodachi" means "friend." So this is for your buddy|
|"Ganbatte" is a common Japanese phrase meaning "Go for it!" or "Do your best!" So this is an encouragement Pocky.|
|Another common phrase is "yoroshiku onegaishimasu," which means a lot of things but can be summed up as "Let's maintain our relationship." "Yoro" was taken from the phrase and Pockified to become Yorocky.|