Back to the present, let's look at some modern giveaways and store promotions for Star Wars: The Force Awakens.
FurutaFuruta is another company that has been stashing toys in sweets for a long time.
|For these, the toy is literally inside a chocolate egg.|
|Well, it's inside this inner egg.|
|Easy to assemble. I got a Han Solo.|
|Who shot first???|
This is a line of drinks made by Kirin. In a previous post, I wrote about Star Wars branded Metz packaging. Here we have a sticker freebie that's attached to the bottle. This type of giveaway is also common in Japan.
|There are 24 stickers in the set.|
|It sounds like a bit of a stretch to connect a brand of razors to Star Wars, but if you remember in a previous post, I wrote about a line of Gundam branded razors (through another company), so there is a precedent.|
|You attach this little bit to the back of the razor so Kylo Ren can look at you while you shave. Watch those cross hairs!|
|After you select your onigiri, you take one of these cards to the register.|
|And here's your freebie - a cool 2016 desk calendar. Not bad for a pair of onigiri that cost 100 yen each. Each store was limited to 100 calendars, so they went pretty fast.|