Next to Wonderfestival, the Tokyo Toy Show may be Japan's biggest toy event. It's a chance for the country's largest companies (Bandai, Sega, Takara Tomy.) along with some of the world's top players (Lego, Mattel, Schleich), and smaller firms from all over the world to show off their latest figures and preview upcoming releases. It's also an opportunity to secure orders and set up licensing and distribution deals. As a trade show, it's not so much about exclusive releases, though there are some of those too.
The four-day event, which opened today to industry folks, is being held at the Big Site - in the same section of the building as Design Festa. It opens to the general public on Saturday. Because the TTS is so massive (I've got 300 pics to show you), I'm dividing it into 5 posts, starting with Takara Tomy.
Takara Tomy is so massive, with so many brands, lines, and licensing arrangements, that it could easily hold its own show, and you wouldn't go away disappointed. In fact, the 4th floor of the TTS was dominated by the big TT. And headlining their display was none other than the king of robot toy lines: Transformers.
More after the jump: