SDCC 2016: Skeletor's Lair by Super7

During SDCC, Super7 once again turned their San Diego shop into Skeletor's Lair - a place to check out and buy new He Man goods. To gain entrance, you picked up a token from the Super7 booth inside the convention center.

On preview night, in the parking lot across from the shop, Super7 premiered a new He Man cartoon: The Curse of the Three Terrors. The cartoon, the first new He Man animation in some 30 years, was created and produced by Super7.

An interesting note about the cartoon: some of the backgrounds were originals from the 1980s Funmation series. Super7 once again proved their toy sleuthing prowess, tracking the backgrounds down in private collections.

 Josh Herbolsheimer, who works at Super7 and designs toys, voiced Beastman.

 This Terror has a resemblance to Josh's Earth Wolf.

 Now let's take a look inside the store:

Very big crowd on hand for the opening. (The line to get in snaked around the corner.)

 More after the jump:

 Once again, Super7 released a bunch of new He Man toys, prints, and apparel.

Excellent old school packaging.

More MUSCLE figures.

Cool rug

I like the way the header card combines two graphic styles. In the background, you have what looks like a traditional acrylic or watercolor illustration, whereas the foreground character has a modern look with computer applied colors.

It was great that they set up dioramas so you can see how the figures look out of the packaging. The vintage playsets are a nice touch.

The two large figures were out on a shelf. They look well made, and when you twist the waist, there's a spring back attack action. Nice touch.

Super7's relationship with Mattel has grown at quite a rate. The San Francisco based company recently revealed that they will soon take over handling Mattel's MattyCollector club.