Pocky II - Can you feel the Lovecky tonight?

Recently I wrote about Pocky's line of specially titled snacks. They've just released a new one, with a couple of twists. This time, they've renamed their strawberry-flavored Pocky to Lovecky, which is straightforward enough, and it does sound better than Aicky. ("Ai" (愛) is Japanese for "love.")

The back of the packaging has a heart-shaped space for you to write a message to a special someone. Reminds me of the little Valentine's cards kids used to give each other. Remember those? The super hero ones were cool.

Another twist, showing just how far Glico is going with this promotion, is they've made the cookie part of the snack heart-shaped. Lovecky was released after Valentine's Day, but it could be that they're aiming for White Day, which is on March 14. It's a Japanese holiday when men give gifts to women.

My all-time favorite Valentine's snack? Old school conversation hearts - not the new weird flavors and concoctions that Necco has come up with, but the original Sweethearts that came in little boxes which also had a heart shaped "To/From" space on the back. (The original Lovecky?)

Fortunately, you can get the good stuff on Amazon, usually from no name bulk candy makers. Some Tasti D-Lite franchises in the US have them too. So good...Much lovecky for the conversation hearts...